For its spring-summer collection campaign, Zara draws inspiration from Morocco

For its 2019 spring and summer collection campaign, Spanish fast fashion retailer Zara was inspired by Morocco. In a video entitled «Woman Campaign Spring Summer 2019» and published earlier this month on Youtube, Zara showcased the essential pieces it designed for its customers this season.

Most of these pieces of clothing are inspired by Morocco. The models are wearing lightweight Caftans and hanging out in a tent erected in the middle of the Sahara. One of Zara’s models was pouring water from a Moroccan traditional tea pot, while the other one blew a Moroccan candle by the end of the video.

When it comes to accessories, Zara’s new collection includes Moroccan-inspired shockers, earrings, bracelets, necklaces and headpieces. Most of the dresses worn in the video were cinched in the waist by belts that looked like the ones used in traditional Caftans.