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The US will supplant France as the world's biggest wine consumer by 2010 as the global wine market expands to 31.8 billion bottles, research says.
A forecast of wine trends between now and 2010 reveals that the French are drinking less while the Russians and the Chinese are uncorking more bottles.
China, the tenth biggest wine consumer, will be drinking 36% more by 2010.
Consumers are turning to more expensive wines, with US growth in particular set to be driven by pricier vintages.
Superior sipping
According to the London-based International Wine and Spirit Record, the number of bottles drunk a year will increase by 5% by 2010.
The market value of the global wine business will grow by 9% to $117bn (£59bn; 90bn euros) over the same period due to drinkers turning to better quality tipples.
The survey was commissioned by the Bordeaux VinExpo trade fair.
VinExpo Secretary General Robert Beynat said that more discerning palates were fuelling the wine business.
"The world is drinking more and better, more expensive wines," he said.
The glass is definitely half-full in the world wine trade
Annual French wine consumption fell by 11.1% to four billion bottles between 2001 and 2005 and will continue to decline, the survey found.
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